Common Questions
What exactly is a website claims audit?
A website claims audit is a comprehensive review of your brand's marketing copy, claims, and regulatory compliance. We analyze every claim to ensure it is scientifically accurate, compliant with regulations, and clearly supported by your product data.
How does a copy review retainer work?
Our ongoing retainer provides continuous support for your marketing copy. We review new product launches, seasonal campaigns, and social media content to maintain scientific accuracy and regulatory compliance across all channels. The frequency can be adjusted to each individual brands needs and can range from product copy and website updates, to social captions and graphics.
Do you provide legal advice or certification?
Practically Consulting provides science-informed, proactive claims risk management for beauty and personal care brands. We do not provide legal advice, regulatory certification, or guarantees of compliance. Our role is to help you identify potential claims concerns, navigate the complexities of marketing claims, and make informed decisions aimed at mitigating potential legal and regulatory risks.
Who is this service for?
Our services are ideal for emerging and independent beauty brands that value scientific accuracy and want to minimize legal risk when it comes to product claims and compliance. We help you build trust with your audience by ensuring your claims are truthful, clear, and technically sound.
What is the typical timeline for an audit?
A standard website claims audit typically takes 5 to 10 business days. This timeline allows for a thorough review of all your digital assets and the creation of a clear, actionable roadmap for your brand alongside through alternative suggestions for copy and product claims.
Terms of Advisory & Limitation of Liability
Practically Consulting provides science-informed advisory services designed to help beauty and personal care brands proactively identify potential marketing claims concerns and mitigate legal and regulatory risks. Our services are intended to support informed decision-making and risk reduction; however, they do not constitute legal advice, regulatory certification, or a guarantee of compliance with applicable laws and regulations.
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All findings, recommendations, and suggested revisions provided by Practically Consulting are advisory in nature. Clients retain sole responsibility for evaluating, accepting, rejecting, modifying, and implementing any recommendations, as well as for the final content, substantiation, publication, and regulatory compliance of their marketing claims.
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Practically Consulting does not guarantee that its services will identify every potential compliance concern, eliminate regulatory risk, or prevent legal action, regulatory investigations, penalties, or other consequences arising from a client's marketing claims.
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To the fullest extent permitted by applicable law, Practically Consulting disclaims liability for legal actions, regulatory enforcement, fines, penalties, damages, or other consequences arising from a client's marketing claims or decisions regarding the implementation or non-implementation of our recommendations, subject to the terms of any applicable written client agreement.
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Clients are strongly encouraged to consult qualified legal counsel or regulatory professionals to independently evaluate their marketing claims and ensure compliance with all applicable laws and regulations.